WHO WE ARE

Creative. Intelligent. Driven. Those are just a few of the qualities embodied by our all-star corporate team.

We're a diverse group of associates representing various ages, interests, backgrounds, and levels of experience. But the one thing we all have in common is an unwavering commitment to excellence—performing our best to bring world-class entertainment to our guests.

WHAT WE LOOK FOR

Total rock stars. We’re on the hunt for initiators, problem-solvers, and creative “can-do” professionals who are ready to work hard, be bowled, and have fun.

We want honest, ambitious, thoughtful leaders who know that sometimes the best ideas come from the most unlikely sources. Think that’s you?

WHAT TO EXPECT

We’re a billion-dollar company with the soul of a start-up, which means we’re a tight-knit team that moves quickly. Each day brings something new and unexpected—and this is where we thrive. We dream big and so should you. If you’re ready to collaborate, innovate, own your projects, and think outside the lanes, then it’s time for us to talk. 

Check Us Out!

SUMMARY:   The Director of Retail is responsible for the strategic leadership, operational excellence, and revenue growth of all in-Park, FEC and Bowling center retail operations. This role oversees product strategy, merchandising, inventory management, vendor partnerships, visual presentation, staffing, pricing, guest experience, and profitability across all gift shops, branded merchandise outlets, kiosks, impulse-purchase zones, redemption gaming, prize hubs & online. The ideal candidate blends strong commercial acumen with guest-centric creativity—building retail programs that are as immersive and exciting as the attractions themselves. They will bring deep expertise in retail operations and procurement, strong financial and leadership skills, and the ability to partner cross-functionally to deliver cost savings, operational excellence, and elevated guest experiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES:  Primary duties and responsibilities include, but are not limited to the following:

Responsibilities:

• Develop and execute a multi-location retail strategy focused on revenue optimization, brand consistency, and elevated guest experience.
• Lead merchandise planning and buying across apparel, accessories, toys, souvenirs, consumables, convenience, prize-game & redemption categories, and limited-edition/seasonal collections.
• Own pricing, promotions, and bundling strategies (e.g., ticket + merch offers, commemorative packages, photo/merch bundles).
• Manage all vendor sourcing, negotiations, licensing partnerships, and co-branded product development.
• Oversee inventory forecasting, replenishment, shrink management, and demand planning across locations.
• Ensure visual merchandising and in-store presentation reflects brand standards and seasonal storytelling.
• Partners with Operations, Marketing, F&B, and Attractions teams to align retail programs & provide bespoke products for special events, holidays, partnerships, influencers, and park-wide initiatives.
• Implement POS systems, performance reporting, KPI dashboards, and retail analytics to drive decision-making.
• Drive continuous improvement across guest conversion, ATV, UPT, and margin expansion.

Education and/or Experience:

• Bachelor’s degree preferred
• 7+ years of progressive retail management experience, ideally within themed entertainment, attractions, hospitality, cruise, stadiums, zoos/aquariums, or equivalent high-volume environments.
• Proven success in multi-unit retail leadership with full P&L responsibility.
• Strong background in merchandising strategy, inventory planning, and vendor negotiations.
• Passion for creating memorable, story-driven retail experiences.
• Data-driven mindset with ability to translate POS/reporting insights into action.
• Exceptional leadership, communication, and cross-functional collaboration

WORK ENVIRONMENT/ PHYSICAL DEMANDS: Typical of an entertainment venue and corporate environment.

Success in This Role Looks Like:

A scalable and profitable retail program that elevates guest satisfaction, drives per cap increases, delivers strong revenue growth, and transforms retail from a passive outlet to an integral and beloved part of the attraction experience.

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position.  More details regarding benefits are available here: www.bowlerocorp.com/careers/benefits