WHO WE ARE

Creative. Intelligent. Driven. Those are just a few of the qualities embodied by our all-star corporate team.

We're a diverse group of associates representing various ages, interests, backgrounds, and levels of experience. But the one thing we all have in common is an unwavering commitment to excellence—performing our best to bring world-class entertainment to our guests.

WHAT WE LOOK FOR

Total rock stars. We’re on the hunt for initiators, problem-solvers, and creative “can-do” professionals who are ready to work hard, be bowled, and have fun.

We want honest, ambitious, thoughtful leaders who know that sometimes the best ideas come from the most unlikely sources. Think that’s you?

WHAT TO EXPECT

We’re a billion-dollar company with the soul of a start-up, which means we’re a tight-knit team that moves quickly. Each day brings something new and unexpected—and this is where we thrive. We dream big and so should you. If you’re ready to collaborate, innovate, own your projects, and think outside the lanes, then it’s time for us to talk. 

Check Us Out!

Position Overview

The Vice President of Pricing will be responsible for developing, implementing, and managing pricing strategies across 375 locations. This role will focus on driving revenue optimization through dynamic pricing models that consider demand, seasonality, time of day, competitive factors, and customer behavior. The VP of Pricing will also oversee commercial analytics and collaborate on loyalty program strategy to ensure pricing decisions maximize profitability while enhancing customer engagement and value perception.

Key Responsibilities

Strategic Pricing Leadership

• Design and implement a comprehensive pricing strategy aligned with company goals for revenue growth, margin optimization, and customer satisfaction.
• Lead the transition to dynamic pricing methodologies, incorporating demand, seasonality, time-of-day, and customer segmentation factors.
• Develop frameworks for testing, evaluating, and refining pricing initiatives.

Analytics & Revenue Management

• Build and oversee advanced pricing models leveraging data science, machine learning, and statistical forecasting.
• Monitor pricing performance against KPIs including revenue per location, utilization, contribution margin, and customer lifetime value.
• Conduct competitive pricing analysis to ensure positioning is aligned with market dynamics.
• Partner with FP&A to forecast and track the financial impact of pricing decisions.
• Lead commercial analytics efforts to uncover insights across pricing, promotions, customer behavior, and market trends.

Loyalty & Customer Value Programs

• Collaborate with Marketing and Customer Experience teams to design and optimize loyalty programs that align with pricing strategy and drive repeat business.
• Analyze loyalty program performance and customer engagement metrics to inform pricing and promotional decisions.
• Integrate loyalty data into pricing models to personalize offers and improve customer retention.

Operational Execution

• Collaborate with regional and location managers to operationalize pricing strategies effectively.
• Ensure pricing systems are automated, scalable, and integrated with POS, CRM, and digital platforms.
• Establish governance protocols for pricing decisions, approvals, and exception handling.

Cross-Functional Collaboration

• Work closely with Marketing to align promotions, discounts, and loyalty programs with core pricing strategy.
• Partner with Operations to ensure pricing strategies are practical and executable at the local level.
• Provide strategic input to Product and Technology teams on system requirements for pricing automation and customer analytics.

Leadership & Team Development

• Build and lead a high-performing pricing, revenue management, and commercial analytics team.
• Provide coaching, training, and development to ensure best-in-class expertise across pricing and analytics.
• Foster a culture of data-driven decision making, continuous improvement, and innovation.

Qualifications

• 7+ years of experience in pricing, revenue management, or commercial analytics roles, ideally in multi-location, consumer-facing businesses (hospitality, retail, entertainment, or leisure preferred).
• Proven track record of designing and executing dynamic pricing strategies and loyalty program integration at scale.
• Strong analytical background with expertise in pricing optimization, demand forecasting, customer segmentation, and data modeling.
• Demonstrated leadership experience building and managing high-performing teams.
• Excellent communication skills, with the ability to influence executives and field operators alike.
• Proficiency in pricing, analytics, and CRM tools; experience integrating with POS, ERP, and loyalty platforms a plus.

Key Metrics of Success

• Revenue growth and margin expansion attributable to pricing and loyalty strategies.
• Increased yield per location during peak and off-peak demand periods.
• Improved customer adoption, retention, and satisfaction through personalized and value-driven pricing.
• Efficient execution of pricing changes across all 375 locations with minimal disruption.
• Development of a scalable, automated, and adaptive pricing and analytics infrastructure.
• Measurable impact of loyalty programs on customer lifetime value and repeat visitation.

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 370 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position.  More details regarding benefits are available here: www.bowlerocorp.com/careers/benefits